The fastest branch to grow while roots take hold.
Google Ads and paid social campaigns built around cost-per-lead, not just clicks. Immediate visibility while your SEO compounds in the background — tracked, tested, and reported in plain language every month.
Everything a campaign needs to earn its budget back
Paid ads only work when every piece lines up — the campaign, the landing page, and the tracking that tells you what's actually working.
Campaign Strategy
Keyword and audience research, competitor analysis, and a budget plan built around your actual cost-per-lead target.
Google & Meta Ads Setup
Account structure, ad copy, and targeting built correctly from the start — not a rebuilt mess six months in.
Landing Page Alignment
Making sure the page people land on actually matches the ad they clicked, instead of sending traffic to a generic homepage.
Conversion Tracking
Calls, form fills, and purchases tracked accurately, so every dollar spent can be tied to a real result.
Bid & Budget Management
Ongoing adjustments to bids, budgets, and targeting based on what's actually converting, not guesswork.
Monthly Performance Reporting
Plain-language reports on cost per lead, spend, and what's changing next — no dashboard full of vanity metrics.
How we take a campaign from zero to converting
The same five stages, every time — because a campaign built on guesswork is an expensive way to find out what doesn't work.
Audit
Reviewing any existing accounts, past spend, and goals to see what's worth keeping and what's not.
Build
Campaign structure, keyword or audience targeting, ad copy, and conversion tracking set up correctly the first time.
Launch
Campaigns go live with a defined budget and a clear cost-per-lead target to measure against.
Optimize
Bids, budgets, and ad copy adjusted based on real performance data, with A/B testing on what's uncertain.
Report
Monthly check-ins on cost per lead, spend efficiency, and what we're testing next.
Signs your business needs PPC
You need leads now, and you can't afford to wait 6 months for SEO to build up.
You've spent money on ads before without ever seeing a clear cost-per-lead number.
You're launching a new product, service, or location and need visibility immediately.
Your competitors show up in the sponsored results for your best keywords and you don't.
You're sending ad traffic to your homepage instead of a page built to convert that specific click.
See how this process plays out for real businesses in our case studies.
View Our WorkThree PPC management plans, scoped to your ad budget
Every plan includes strategy, setup, tracking, and reporting. The difference is how many channels we manage and how often we optimize.
For a single campaign testing whether paid search works for your business.
- One Google Search campaign
- Conversion tracking setup
- Landing page alignment review
- Typical ad spend up to $2,000/mo
- Monthly reporting
For businesses ready to run multiple channels and actively optimize spend.
- Everything in Starter
- Search + Display campaigns
- Retargeting campaigns
- Dedicated landing page recommendations
- Typical ad spend up to $5,000/mo
- Bi-weekly optimization & A/B testing
For businesses scaling ad spend across search, display, and social.
- Everything in Growth
- Meta & social ad management
- Advanced conversion tracking (calls, offline)
- Ad spend scaled to goals, no fixed cap
- Dedicated strategist
- Weekly optimization
| Feature | Starter | Growth | Authority |
|---|---|---|---|
| Channels managed | Search | Search + Display | Search + Display + Social |
| Typical ad spend range | Up to $2,000/mo | Up to $5,000/mo | Scaled to goals |
| Conversion tracking | ✓ Standard | ✓ Standard | ✓ Advanced |
| Retargeting | — | ✓ | ✓ |
| A/B testing | — | ✓ | ✓ |
| Dedicated strategist | — | — | ✓ |
| Optimization frequency | Monthly | Bi-weekly | Weekly |
| Reporting | Monthly | Monthly | Weekly |
PPC, answered
How much should I budget for Google Ads?
Budget depends on your industry and competition, but most small to mid-size businesses start seeing meaningful data with $1,500 to $5,000 per month in ad spend, separate from management fees. A free audit gives you a specific recommendation based on your market and goals.
What's the difference between SEO and PPC — do I need both?
PPC delivers immediate visibility that stops the moment you stop paying. SEO takes longer to build but keeps generating traffic without an ongoing cost-per-click. Most businesses benefit from running both: PPC for immediate leads while SEO builds toward a lower long-term cost of acquisition.
How do you measure whether a campaign is working?
Cost per lead and cost per acquisition, not just clicks or impressions. Every campaign includes conversion tracking so you can see exactly what a lead or sale costs, and reporting shows performance against that number month over month.
Do you manage Meta and Facebook ads too, or just Google?
Yes. Meta and social ad management is included starting with the Growth plan, run alongside Google Ads so retargeting and audience data can be shared across platforms rather than managed in isolation.
How quickly can a campaign launch?
Most campaigns launch within 1 to 2 weeks of onboarding, once conversion tracking, landing pages, and account structure are in place. Simple single-campaign setups can move faster; campaigns tied to a new landing page build take a bit longer.