The care that keeps roots from rotting.
Uptime monitoring, backups, updates, and ongoing technical SEO that keep a site fast, secure, and crawlable long after launch day — the part most agencies skip once the invoice is paid.
Everything a site needs to stay healthy after launch
A site doesn't stay fast or secure on its own — these are the pieces that keep it that way.
Uptime & Security Monitoring
Continuous monitoring that flags downtime or suspicious activity the moment it happens, not days later.
Backups
Regular backups stored off-site, so a bad update or attack never means starting over from nothing.
Plugin & CMS Updates
Software kept current on a tested schedule, closing the security gaps that come from outdated versions.
Core Web Vitals Monitoring
Speed and load performance tracked over time, catching slowdowns before they cost rankings.
Technical SEO Audits
Recurring checks on crawlability, structured data, and site speed — the technical side search engines and AI crawlers rely on.
Monthly Health Reports
A plain-language summary of uptime, security, speed, and what's been done — not a dashboard full of jargon.
How we keep a site healthy long-term
The same five stages, every time — because maintenance without a system is just waiting for something to break.
Audit
A full technical audit to establish the site's current condition, regardless of who built it.
Fix
Critical issues found in the audit are resolved before ongoing monitoring begins.
Monitor
Uptime, security, and performance tracked continuously in the background.
Report
Monthly check-ins on what's been monitored, updated, and fixed.
Deep Audit
A more thorough technical SEO review on a recurring schedule, catching what routine monitoring can't.
Signs your site needs ongoing maintenance
The agency that built your site launched it and disappeared — no one's watching it now.
Your site has gotten noticeably slower over time and no one's investigated why.
Your rankings have quietly declined and a technical issue hasn't been ruled out.
You've never had a technical SEO audit, or the last one happened years ago.
You don't actually know if your site is backed up, or how recently.
See how this process plays out for real businesses in our case studies.
View Our WorkThree maintenance plans, scoped to how critical uptime is
Every plan includes monitoring, backups, and updates. The difference is how often we run technical SEO audits and how fast we respond when something goes wrong.
For a site that just needs the basics covered reliably.
- Uptime monitoring
- Weekly backups
- Plugin & CMS updates
- Basic security scanning
- Monthly health report
For a site where technical SEO matters as much as uptime.
- Everything in Starter
- Core Web Vitals monitoring
- Quarterly technical SEO audit
- Priority support
- Monthly reporting with recommendations
For a site where downtime or a security breach isn't an option.
- Everything in Growth
- Daily backups
- Advanced security monitoring & firewall
- Monthly technical SEO audit
- Same-day emergency response
- Dedicated point of contact
| Feature | Starter | Growth | Authority |
|---|---|---|---|
| Backup frequency | Weekly | Weekly | Daily |
| Uptime monitoring | ✓ | ✓ | ✓ Advanced |
| Core Web Vitals monitoring | — | ✓ | ✓ |
| Technical SEO audit frequency | — | Quarterly | Monthly |
| Security firewall | Basic scan | Basic scan | ✓ Advanced |
| Support response time | Next business day | Priority | Same-day emergency |
| Dedicated point of contact | — | — | ✓ |
| Reporting | Monthly | Monthly | Monthly + audits |
Maintenance & technical SEO, answered
What's included in a technical SEO audit?
A technical SEO audit checks crawlability, indexing status, site speed and Core Web Vitals, structured data, broken links, and mobile usability. The goal is finding the technical issues that limit rankings regardless of how good the content is, since search engines can't rank a page they can't properly crawl.
How often should a website be backed up?
At minimum, weekly. Sites that update frequently, like e-commerce stores or active blogs, are better served by daily backups so a rollback loses hours of changes rather than a full week. Backup frequency is matched to how often the site actually changes.
Can you fix Core Web Vitals issues on an existing site?
Yes. Common fixes include image optimization, reducing unnecessary scripts, improving server response times, and addressing layout shift caused by ads or late-loading elements. Some issues are quick fixes; others require deeper changes, which are identified during the technical audit.
Do you offer maintenance for sites you didn't build?
Yes. An initial technical audit is done first regardless of who built the site, both to understand its current state and to catch any existing issues before ongoing maintenance begins.
What happens if my site goes down outside business hours?
Uptime monitoring runs continuously and triggers an alert the moment a site goes down, regardless of time of day. Response time depends on your plan: Starter and Growth are addressed the next business day, while Authority includes same-day emergency response.